Pata Pata Ashanti is a unique collection from Bata Kenya that lets women express their individual style and African spirit.
In the third installment of the "IT Tips" series, Jon Pertwee, head of infrastructure at Bata Brands, speaks to Bata World News about hackers and the way they operate, in order to highlight the threat posed to the corporate world by those who participate in hacking activities.
Students of the Singapore Management University approached Bata in March to partner on a project to develop a device that could improve staff efficiency, cut down on waiting time for customers, and reduce the likelihood of shoeboxes accidentally falling on staff.
On March 10, Bata Kenya successfully launched the latest collection of shoes featuring Insolia heel technology, making it the first country to launch the new products officially in Africa. The event took place at Bata Muindi Mbingu store, which, at 1,000 square meters, is the largest store in Africa...
The Bata Shoe Museum in Toronto, Canada, recently received a "Certificate of Excellence," from travel website TripAdvisor, for its consistently strong reviews posted by visitors to the museum on the site. The award underlines the ability of the museum to attract tourists from around the world, so mu...
From January 3 to January 30, Bata Singapore ran its yearly campaign in conjunction with the period of Chinese New Year. This year, the theme of the event was the importance of the family, and the campaign featured a video and a strong social media campaign.
The Bubblegummers brand has always been designed with fun details for children. And one very young customer took to YouTube to show her appreciation.
In 1988, Bata Peru produced a television advertisement to send Christmas greetings to its customers and everyone around the country. With the holiday season upon us, Bata World News is revisiting the advertisement to see how, though times have changed, the spirit has remained the same.
During a visit to India in late November, Thomas G. Bata opened two new large-format Flagship stores and engaged with a broad range of Bata people as well as the media. A lighthearted video he made with staff also made quite an impression in social media.