On Sept. 7, Bata marketing teams all over the globe united in livestreaming a Sudden Catwalk that reached around 2 million people in over 20 countries.
With a capsule collection by Melissa Satta coming this fall, Bata Italy has chosen one of the most beloved Italian stars to make young women’s dreams come true, thanks to her glamorous and feminine touch.
On August 10, members of the media, celebrities and influencers converged on the SM Makati shopping mall in Manila for the highly anticipated opening of the country's third Bata store. The event also saw the culmination of a month-long Bata Insolia campaign, an innovation warmly welcomed and lovingl...
On the occasion of Nelson Mandela Day, the Bata Children’s Program (BCP) South Africa is assisting 67 pupils at 67 schools to walk in comfort, donating a total 4,489 pairs of Toughees school shoes to disadvantaged children.
Kenyan style blogger Maxine Wabosha is part of a growing young fan base of Ngoma by Bata. She picked the simple and iconic slip-on for a do-it-yourself tutorial she posted to YouTube on July 24.
On July 13, Marketing magazine published an in-depth article about Bata’s new global marketing strategy, based on an interview with CMO Thomas A. Bata and his recent talk at a prominent social media conference.
On July 3, the Bata Children's Program (BCP) officially unveiled its brand new website – www.batachildrensprogram.org. With a fresh appearance and a modern website, the Bata Children’s Program will inform visitors on how it is giving a step ahead to vulnerable children around the world.
On June 2, prominent Indian news website Best Media Info published an article about Bata India's latest video campaign, produced in collaboration with top advertising and marketing agency Ogilvy & Mather. The video examines the new Bata manifesto theme of “Me & Comfortable with it,” and what tha...
At the Flagship store on via Dante, a pedestrian shopping street in downtown Milan, Bata Italy rolled out its Insolia collection with an event to remember. Just a month after the technologically advanced high heels were offered to customers, there were already significant successes to celebrate.