All the news in "South Asia"

February 22, 2017
Market Trends
Bata India’s strategy of tapping into the fast-growing e-commerce segment includes partnerships with major players in addition to bata.in. In tandem, it is renewing its focus on creating an outstanding experience for customers at its brick-and-mortar stores.
February 20, 2017
Interviews
Janidu Weerasinghe recently sent in a selfie he took with other members of his team at Bata Sri Lanka, in order to mark a special occasion. Bata World News spoke to him to hear how the photo came about, and why it was important to him.
February 16, 2017
Bata in the news
Bata is part of the fabric of Indian life, and the latest testament to this fact comes from the inclusion of Bata shoes in a new book of photography celebrating the timeless beauty of Indian design through 200 classic objects. The Bata Tennis, a now-trendy sneaker that ...
February 16, 2017
Interviews
Ayyaz Ahmed recently sent Bata World News a snapshot of his team. They are responsible for the maintenance of the Maraka factory, which has been part of the Bata world since it was established outside of Lahore, Pakistan in 1985.
February 10, 2017
Interviews
Bata people are the linchpin of the organization, and Khawar Behzad Kayani sent Bata World News a snapshot of one team's dedication. His unit in Batapur, near Lahore, are so proud of their work they decided to wear their uppers as "crowns"!
February 8, 2017
Corporate
Bata Pakistan's most recent "Back to School" campaign was unique in the Pakistan market, as it combined the opportunity to win prizes with an interactive element. The aim of the campaign was to find an innovative way to attract young consumers to the company's B.First s...
February 8, 2017
Corporate
On January 17, Bata India honored the country's latest recipients of the National Bravery Awards during the 68th Republic Day celebrations, by hosting the courageous children at one of its stores, and rewarding them for their actions.
February 4, 2017
Interviews
Saqib Kayani sent Bata World News a creative selfie of a creative team in Batapur, Pakistan. She explained why the designers there are "chefs."
January 23, 2017
Market Trends
Over the course of 2016, Bata Bangladesh succeeded in significantly increasing the number of customers signed up to its Bata Club program, reaching a total of 900,000 members by the end of the year. This large-scale registration was accomplished through the phasing in o...