February 8, 2017
Bata Pakistan's most recent "Back to School" campaign was unique in the Pakistan market, as it combined the opportunity to win prizes with an interactive element. The aim of the campaign was to find an innovative way to attract young consumers to the company's B.First s...
February 8, 2017
On January 17, Bata India honored the country's latest recipients of the National Bravery Awards during the 68th Republic Day celebrations, by hosting the courageous children at one of its stores, and rewarding them for their actions.
February 4, 2017
Saqib Kayani sent Bata World News a creative selfie of a creative team in Batapur, Pakistan. She explained why the designers there are "chefs."
January 23, 2017
Over the course of 2016, Bata Bangladesh succeeded in significantly increasing the number of customers signed up to its Bata Club program, reaching a total of 900,000 members by the end of the year. This large-scale registration was accomplished through the phasing in o...
January 18, 2017
Bata in the news
On January 13, the Indian Express website published an article entitled “Must-Have Work Shoes for Every Woman,” in which Juan Pablo Malaver, vice president of merchandising at Bata India, lists five types of work shoes that every woman should own.
January 16, 2017
On December 8, 2016, Bata Pakistan held a performance review of its local sourcing team at its Batapur training center, in order to discuss the team's results over the year, and to look to the future, setting out goals and action plans for 2017.
January 13, 2017
The Bubblegummers brand has always been designed with fun details for children. And one very young customer took to YouTube to show her appreciation.
January 6, 2017
On December 16, the Bata Children's Program (BCP) Bangladesh, organized an event with the children of the Mojar School to celebrate one of the country's national holidays. The occasion saw BCP Bangladesh make a donation of multimedia equipment to the school, upholding t...
December 30, 2016
Juan Pablo Malaver holds a key role at Bata India. He gave Bata World News a look at what makes the vice president of merchandising tick.