All the news in "Latam"

January 4, 2017
Corporate
On Dec. 7, Bata Chile became the first company to implement the Power Champ initiative. The objective of this new multimedia training program is to assist retail sales staff in recommending and selling Power shoes more effectively, and in providing an excellent shopping...
December 27, 2016
Corporate
On November 25, Bata Bolivia received a visit from the country's president, Evo Morales Ayma, who traveled to the company's premises in Quillacollo to make the official delivery of a synthetic grass football field to the Manaco worker's union, and hear about the company...
December 24, 2016
Corporate
In 1988, Bata Peru produced a television advertisement to send Christmas greetings to its customers and everyone around the country. With the holiday season upon us, Bata World News is revisiting the advertisement to see how, though times have changed, the spirit has re...
December 22, 2016
Interviews
Steve Ortega sent Bata World News a Christmas photo collage from Bolivia. These Bata people were proud of the hard work put in to deck the store out for the holidays.
December 21, 2016
Product
Peruvian parents count on Bubblegummers for a very special moment in their little ones’ lives: their first steps.
December 2, 2016
Market Trends
The winner of the 2016 Bata Awards, in the Marketing category, is the Andrea Serna campaign from Bata Colombia. On the team’s video presentation for the competition, they chose none other than Serna herself as spokesperson for the project.
November 18, 2016
Interviews
Janet Hidalgo is North Star brand manager in the Latam region, having been with Bata for just over 12 years. She recently spoke to Bata World News about her role, and the projects and products with which she is currently involved.
November 17, 2016
BCP
Lara Pilar, financial and administration manager at Bata Ecuador, also coordinates the Bata Children’s Program in the country. She told Bata World News about the program, which boasts 100 percent participation from the administrative office.
November 8, 2016
Store
Enrique Zuñiga, a district manager in central Chile, is a “veteran runner.” He has been with Bata Chile for 20 years and placed third in the last Bata Retail Run. Now he is coaching 22 Bata stores and has found several ways to keep their heart rates up!