All the news in "Europe"

August 1, 2016
From June 25 to July 3, the town of Aubonne in Switzerland held the third edition of the Bata Junior Open, a tennis competition for aspiring, talented youngsters. This year, the event featured 87 players between 9 and 16 years old, ranked from level R9 to R5.
July 29, 2016
Tim Jude is vice president of finance and special projects, and his role puts him in contact with Bata companies all across the globe. Bata World News recently spoke to him to discover more about his work, and how he achieves his goals.
July 13, 2016
The Bata store in Bolzano, Italy, was recently honored for having been a member of the Bolzano Traders Union since its inception 70 years ago. The award was presented at a ceremony at the group's headquarters in Bolzano, in the Trentino-Alto Adige region of Italy.
July 7, 2016
Since 2012, the AW LAB sales department has been implementing innovative projects developed through close participation across the brand. Among these is the Special Seller Project, which has encountered a great deal of success both for quality and effectiveness, and inv...
June 29, 2016
Bata Italy has recently rolled out new window communication displays in its stores in Milan, Arese and Florence. These displays take customers on a journey around the world, to Bahia, Malaga, Athens and Capri, places that perfectly evoke the ideas of summer, and highlig...
June 21, 2016
On June 13, the store team from the Bata Czech Republic store in Sumperk were rewarded with another dinner as winners of the weekly Bata Retail Run bonus. They have already succeeded in winning bonus points and the dinner twice previously, and are pulling out all the st...
May 27, 2016
Martin Dorotik is company manager of Central Europe, and has been in the role for a year, after previously working as European marketing manager. Bata World News recently caught up with him to hear more about his current projects, and other developments in the region.
May 26, 2016
Market Trends
On May 23, Bata Italy issued its first Bata Card, as part of its new Bata Club loyalty program. The Bata Club is the next stage in the company's plan to introduce innovative schemes to boost customer loyalty and sales in the region.
May 20, 2016
The first edition of the Bata Retail Run 2016 is nearing the halfway point, and teams around the world are already seeing positive results from the contest. In Italy, the retail and human resources departments are working hard behind the scenes to support the runners an...