All the news in "Europe"

May 27, 2016
Martin Dorotik is company manager of Central Europe, and has been in the role for a year, after previously working as European marketing manager. Bata World News recently caught up with him to hear more about his current projects, and other developments in the region.
May 26, 2016
Market Trends
On May 23, Bata Italy issued its first Bata Card, as part of its new Bata Club loyalty program. The Bata Club is the next stage in the company's plan to introduce innovative schemes to boost customer loyalty and sales in the region.
May 20, 2016
The first edition of the Bata Retail Run 2016 is nearing the halfway point, and teams around the world are already seeing positive results from the contest. In Italy, the retail and human resources departments are working hard behind the scenes to support the runners an...
May 13, 2016
Matthew Cook is general manager of AW LAB, formerly Athletes World, and has been with Bata for over five years. Bata World News recently interviewed him to learn about his successes with the brand to date, and his plans for developing it in the future to reach even gre...
May 11, 2016
From April 18 to 22, Bata Italy received a visit from Alexis Nasard, Bata Group CEO, who was in the country to meet staff and to visit Bata and AW Lab stores in the region. Nasard was accompanied by Alan Panter, Bata Group Controller and Davide Zornetta, Group HR Direct...
May 9, 2016
As a great believer in the importance of team building, Bata Italy has created a program to increase staff interaction outside the office, and its first activity took place on April 17, where a group from the company took part in a running event in Padua, Italy.
May 5, 2016
AW Lab recently concluded a training program involving its Sales and HR departments. The aim of the course was to provide staff with new sales techniques, and offer more detailed knowledge of some of the most important sneaker brands and products.
March 30, 2016
From March 22 to 24, two Bata Training Academy courses were held in Padova, Italy: Time Management on March 22, and Influencing and Effective Relationship on March 23 and 24.
March 25, 2016
Bata in the news
On Wednesday March 16, the Czech Post, in cooperation with the Thomas Bata Foundation, presented a special edition postage stamp in Prague from its "Famous People" cycle, featuring the portrait of Tomáš Baťa.