October 11, 2016
On Sept. 30, Bata Heritage celebrated the launch of its Bata Bullets collaboration with French designer Julien David. For the occasion, a limited edition of the Hokusai-wave-inspired sneaker was created for Paris boutique Colette in the store’s iconic blue color.
October 7, 2016
Marco Farnetani, retail director of Bata Italy, opened up to Bata World News about what makes the brand stand out in the marketplace and the retail projects underway to communicate this to customers.
September 29, 2016
This September Bata Italy rolled out a cutting-edge training program for its store staff. The goal is to make stores more attractive and interactive for consumers by making sales assistants into expert storytellers.
September 28, 2016
Bata in the news
Bata’s rich history in Zlin has taken center stage once again. In September, Monocle magazine published a video in its Design/Urbanism section about company founder Tomáš Baťa’s transformative effect on the Czech city, which is seeing a renaissance.
September 15, 2016
Bata Tennis has once again delighted fashionistas and sneakerheads with a new capsule collection. This time, the Bata Heritage project is celebrating the 25th anniversary of celebrated Italian concept store 10 Corso Como.
August 29, 2016
A mobile replica of Tomáš Baťa's office recently received the attention of thousands of people as it was toured around six different Czech and Slovak cities over a period of 60 days, as part of a Bata roadshow organized by the Thomas Bata Foundation.
August 22, 2016
On August 2, a new exhibition, “The world of Tomáš Baťa,” opened at the Grevin Museum in Prague, thanks to collaboration between the museum and the Thomas Bata Foundation.
August 12, 2016
From July 28 to 30, Bata Czech Republic brought a pop-up store module to Benatska, one of the country's most popular festivals as part of a new promotional campaign. The aim of the project is to bring Bata products to current and potential customers, helping to raise aw...
August 2, 2016
Owen Begg works for Bata Industrials and is currently based in the Netherlands, having previously worked in a variety of other locations. He recently decided to send a selfie to Bata World News in order to give a little insight into his place within the Bata world.