October 28, 2016
Massimo Martino is country manager of Switzerland and Spain, and is coming up to his one-year anniversary with the company. As a comparatively new face, Bata World News interviewed him to learn a little about his background, and what he is currently working on in his ro...
October 28, 2016
A team from Bata Italy has been selected as one of the three finalists in the Marketing category of the 2016 Bata Awards. The team was chosen for its marketing campaign featuring model and actress Melissa Satta, and Bata World News interviewed Marco Farnetani, retail di...
October 26, 2016
In the 2016 edition of the Bata Awards, a team from AW LAB in Italy have been announced as finalists in the Retail category for their WOW Shopping Experience project. Bata World News interviewed Stefano Finco, team member and sponsor and prosperity ambassador, to hear m...
October 25, 2016
September and October have been two busy months for Bata Italy, during which time the company has updated the look of four of its existing stores, as well as opening new premises in Roncadelle, near Brescia, in the Lombardy region. The aim of the new store and renovatio...
October 21, 2016
As the second edition of the Bata Retail Run 2016 gets into its stride, teams in the Czech Republic have unveiled a secret weapon that they hope will propel them to the top of the rankings.
October 17, 2016
Bata in the news
On Oct. 12, Vanity Fair Italy published a breathless article in its Style section about the history of Bata and its current collections.
October 11, 2016
On Sept. 30, Bata Heritage celebrated the launch of its Bata Bullets collaboration with French designer Julien David. For the occasion, a limited edition of the Hokusai-wave-inspired sneaker was created for Paris boutique Colette in the store’s iconic blue color.
October 7, 2016
Marco Farnetani, retail director of Bata Italy, opened up to Bata World News about what makes the brand stand out in the marketplace and the retail projects underway to communicate this to customers.
September 29, 2016
This September Bata Italy rolled out a cutting-edge training program for its store staff. The goal is to make stores more attractive and interactive for consumers by making sales assistants into expert storytellers.