All the news in "Europe"

October 25, 2016
Store
September and October have been two busy months for Bata Italy, during which time the company has updated the look of four of its existing stores, as well as opening new premises in Roncadelle, near Brescia, in the Lombardy region. The aim of the new store and renovatio...
October 21, 2016
Store
As the second edition of the Bata Retail Run 2016 gets into its stride, teams in the Czech Republic have unveiled a secret weapon that they hope will propel them to the top of the rankings.
October 17, 2016
Bata in the news
On Oct. 12, Vanity Fair Italy published a breathless article in its Style section about the history of Bata and its current collections.
October 11, 2016
Product
On Sept. 30, Bata Heritage celebrated the launch of its Bata Bullets collaboration with French designer Julien David. For the occasion, a limited edition of the Hokusai-wave-inspired sneaker was created for Paris boutique Colette in the store’s iconic blue color.
October 7, 2016
Interviews
Marco Farnetani, retail director of Bata Italy, opened up to Bata World News about what makes the brand stand out in the marketplace and the retail projects underway to communicate this to customers.
September 29, 2016
Store
This September Bata Italy rolled out a cutting-edge training program for its store staff. The goal is to make stores more attractive and interactive for consumers by making sales assistants into expert storytellers.
September 28, 2016
Bata in the news
Bata’s rich history in Zlin has taken center stage once again. In September, Monocle magazine published a video in its Design/Urbanism section about company founder Tomáš Baťa’s transformative effect on the Czech city, which is seeing a renaissance.
September 15, 2016
Product
Bata Tennis has once again delighted fashionistas and sneakerheads with a new capsule collection. This time, the Bata Heritage project is celebrating the 25th anniversary of celebrated Italian concept store 10 Corso Como.
August 29, 2016
Corporate
A mobile replica of Tomáš Baťa's office recently received the attention of thousands of people as it was toured around six different Czech and Slovak cities over a period of 60 days, as part of a Bata roadshow organized by the Thomas Bata Foundation.