All the news in "Europe"

June 11, 2013
Corporate
In these difficult economic times, Bata has decided to go against the tide and press firmly on the accelerator. It takes courage to spend in a moment when everyone is cutting funds but Bata realizes it is a time for important changes and those changes can only take plac...
June 11, 2013
Store
The Metro Store concept was established in March 2011 and, since the beginning, the idea behind it has been to conceive a unique European Standard Format featuring an exemplary layout and cluster segmentation. The outcome is a selling area which allows effective perform...
June 10, 2013
Product
The European Shoe Innovation Center, in a continuous effort to develop cutting-edge technologies to make exclusive and advanced products, has created a new extraordinary project: Flexible Latex.
June 10, 2013
Store
There is a department store in Wenceslas Square – Prague that is unique among European department stores. It is the largest and also the most luxurious Bata department store in all of Europe.
June 7, 2013
Corporate
An exceptional training initiative related to sales and customer services was conducted in Switzerland earlier this year. Mr. Fabrizio Gangale, Training Manager for Bata Italy, spent one week with Bata employees rolling out his phenomenal sales training course.
June 7, 2013
Interviews
The Bata World News Team interviewed Mr. Martin Dorotik, Bata European Marketing Manager; an inside look to discover what a company executive thinks about his daily business.
June 7, 2013
Market Trends
Bata Italy recently rolled out its spring-summer 2013 media plan with the launch of a spectacular Press and Billboard Campaign. The press campaign published between March 27th – April 19th involved three Mondadori women's magazines: DONNA MODERNA, TU STYLE and GRAZIA,...
June 7, 2013
Market Trends
In the fast changing market of these years most shops have matured a clear, common objective: offer consumers products in line with the latest trends in terms of style and materials. And that’s exactly what the partners of Domestic Franchising found in Bata’s FW2013...
June 6, 2013
BCP
The clothing and footwear industry is in continuous evolution in order to guarantee that all products on the market meet the high demanding European specifications. In recent years there has been a noticeable increase of controls by authority which has involved numerous...