All the news in "Europe"

June 7, 2013
Market Trends
Bata Italy recently rolled out its spring-summer 2013 media plan with the launch of a spectacular Press and Billboard Campaign. The press campaign published between March 27th – April 19th involved three Mondadori women's magazines: DONNA MODERNA, TU STYLE and GRAZIA,...
June 7, 2013
Market Trends
In the fast changing market of these years most shops have matured a clear, common objective: offer consumers products in line with the latest trends in terms of style and materials. And that’s exactly what the partners of Domestic Franchising found in Bata’s FW2013...
June 6, 2013
BCP
The clothing and footwear industry is in continuous evolution in order to guarantee that all products on the market meet the high demanding European specifications. In recent years there has been a noticeable increase of controls by authority which has involved numerous...
June 6, 2013
Store
Whenever retail markets are affected by economic factors that reduce consumer buying, operators try to respond as quickly as possible to avoid possible losses, often by using discounts as “easy” and fast action to be implemented in the stores.
June 5, 2013
Store
Bata Italy is convinced that Europe's economic crisis must be faced head-on, knowing that it may be an opportunity for questioning, improving and looking for new solutions.
June 5, 2013
Store
“Customer service has always been a must for the Bata brand,” points out Mr. Lucrezio Bartoli, newly appointed Retail Sales Director of Bata Italy. “Customer service is one of the essential factors in building client loyalty and ensuring that the shopping experien...
June 4, 2013
Interviews
The Bata World News Team interviewed Mr. Andrea Vecchiato, Franchising Business Manager in Italy; an inside look to discover what a company executive thinks about his daily business.