June 22, 2017
Bata Italy held a special store contest to coincide with its launch of the global Insolia collection. Ten stores participated by designating staff members “fairies” and decking them out with Insolia wings.
June 19, 2017
A trendy wedge sandal seen on the feet of celebrity Melissa Satta for Bata Italy’s Spring/Summer campaign has been flying off shelves.
June 17, 2017
The Czech team recently brought about a unique comeback of the legendary Bata Bullets in their country. The shoe was introduced with a limited edition and the involvement of local young designers and ambassadors including world-renowned designer Maxim Velčovský. The l...
June 9, 2017
Lights, camera, action! Bata store teams were encouraged to get cheeky with a photo contest launched in the Czech Republic and Slovakia for the arrival there of the first global uniform.
May 30, 2017
At the Flagship store on via Dante, a pedestrian shopping street in downtown Milan, Bata Italy rolled out its Insolia collection with an event to remember. Just a month after the technologically advanced high heels were offered to customers, there were already significa...
May 12, 2017
Melissa Satta has proved to be the perfect face of Bata Italy this spring, and her Instagram posts have been an important part of the brand’s recent successes.
May 4, 2017
Bata in the news
On May 2, Cosmopolitan Italia highlighted the messages of the recent Bata Fashion Weekend in an interview with global marketing manager Jana Barbati Chadová.
April 28, 2017
On April 24, the Bata Young Designers Challenge jury presented the awards to the best young Czech designers from the Fashion and Footwear Design Studio of the Academy of Arts, Architecture and Design in Prague. The aim of the competition was to provide young, talented d...
April 28, 2017
From April 22 to 23, Bata held its very first ever Bata Fashion Weekend (BFW), an event which presented Bata's “Me & Comfortable with it” brand manifesto to the public for the first time, as well as highlighting the company's support of young designers and social re...