All the news in "Bata Group"

February 10, 2017
Market Trends
In the past few years there has been an explosion of the “unboxing” video phenomenon. These videos, which show people opening their purchases, naturally include satisfied Bata customers.
February 8, 2017
Store
There are still more extraordinary prizes to be announced for the second round of the 2016 Bata Retail Run. Today Bata World News can unveil the winners by country – three stores as well as a district manager in each participating country – for a total of 83 prize-w...
February 8, 2017
Store
Bata people, especially those who work in retail, have been on tenterhooks as the Bata Brands audit team certified stores’ performance in the Bata Retail Run that ended on Dec. 31. Today the wait is over, at least for the deserving district manager, store managers and...
February 4, 2017
Corporate
From January 15 to 17, the members of a team of Bata Award winners from Bata Kenya were rewarded with an incredible trip to New York, accompanied by the members of Bata's ExCo, to visit the 2017 National Retail Federation (NRF) convention.
February 3, 2017
Product
When Bata World News asks people within the organization which is their personal favorite shoe, the answer, more often than not, is Ambassador. Managers in Singapore, Uganda, Indonesia, Zimbabwe, Pakistan and Malaysia have all named it as a go-to shoe in their closets.
February 3, 2017
Corporate
In February 1960, the precursor of Bata World News proudly announced Bata’s high-tech contribution to the first Indian expedition to attempt to reach the summit of Mount Everest.
January 31, 2017
Corporate
In 1909, 15 years after founding his shoe company, Tomáš Baťa decided to build a home for his family. As in everything else, he had a clear vision and strong ambition for the house, and the Bata Villa is hailed today as one of the most significant landmarks in the ar...
January 30, 2017
Bata in the news
The website of Canada's Global News agency recently featured an article by Nick Westoll about the Bata Shoe Museum's vast shoe collection, and the details or events from history that these objects represent. It analyzes the important role that shoes can play in understa...
January 27, 2017
Interviews
Jana Barbati Chadová is global marketing manager for Bata the Brand. She talked to Bata World News about exciting new projects on the horizon that will involve Bata people worldwide.