All the news in "Bata Group"

July 5, 2017
Product
The times when people went to the office elegantly dressed, with elegant shoes, seem to be gone. Now they want to feel more comfortable, dynamic, but still keep that elegant appeal, and are turning to sneakers. With Atletico, Bata has a lot to offer these people.
July 5, 2017
Market Trends
Every woman needs a pair of wedges in her summer closet. And with the vacation season underway, wedges are perfect to tuck into your suitcase to dress up or down as needed, while keeping ultra stylish.
June 30, 2017
Interviews
In the second part of the interview recently given to Bata World News, Jeff Wakefield, creator of the Bubblegummers comic strip characters, explains where the inspiration for the three characters came from, and tells us more about their history, both before and after th...
June 29, 2017
Market Trends
While spring is often seen as a time when proposing floral patterns is rather predictable and unimaginative, this summer fashion houses are revitalizing their looks with an all-new take on florals. So significant is the trend that it was also the theme of this year's Pi...
June 28, 2017
Corporate
On the occasion of Canada’s 150th birthday on July 1, Power is taking special pride in its Canadian origin and heritage by introducing an exclusive Canada 150 x Power collection that will be exhibited in the Bata Shoe Museum from July 1 to August 31.
June 27, 2017
Market Trends
Gladiators have been dubbed the sandal of this warm-weather season, and for 2017 the striking look can be softer and more universal than you might think.
June 24, 2017
Interviews
Jeff Wakefield, pictured above with wife Carol and son Seth in a photo from 1992, is the creative mind behind Amy, Tim and The Cat, the three much-loved characters from the Bubblegummers comic strip, and who also feature on Bata's Bubblegummers range of children's shoes...
June 23, 2017
Market Trends
The alarm clock has rung, several times. You have coffee in hand, are focused on your morning meeting, and stop in front of your wardrobe. Now, what to wear?
June 20, 2017
Market Trends
As the weather heats up and the days grow longer, our thoughts turn to sand, sea and summer fashion, looking for the perfect outfit to go from beach to bar, while still remaining rigorously on trend. Of course, a cute bikini or one-piece swimsuit is a great place to sta...