All the news in "Bata Group"

June 24, 2017
Interviews
Jeff Wakefield, pictured above with wife Carol and son Seth in a photo from 1992, is the creative mind behind Amy, Tim and The Cat, the three much-loved characters from the Bubblegummers comic strip, and who also feature on Bata's Bubblegummers range of children's shoes...
June 23, 2017
Market Trends
The alarm clock has rung, several times. You have coffee in hand, are focused on your morning meeting, and stop in front of your wardrobe. Now, what to wear?
June 20, 2017
Market Trends
As the weather heats up and the days grow longer, our thoughts turn to sand, sea and summer fashion, looking for the perfect outfit to go from beach to bar, while still remaining rigorously on trend. Of course, a cute bikini or one-piece swimsuit is a great place to sta...
June 16, 2017
Market Trends
The mid-heel shoe, typically featuring a heel height of between one and three inches, was tremendously popular in the 1940s and 1950s, offering women a great balance between comfort and elegance. The style fell out of favor for many years, with women preferring high hee...
June 9, 2017
Market Trends
Whether for a quick catch-up with friends or a date with that special someone, brunch is the perfect time to show off a brand new look, and Bata has a great selection of new styles to fit with any ensemble.
June 9, 2017
Product
The BTS (Back to School) global office recently began distributing its marketing toolbox for new, global school shoe project, “BeLite,” featuring Hyperfoam technology. BeLite is one of the latest global initiatives from the Back to School office that is looking to m...
June 9, 2017
Market Trends
This summer, men who want to look their best have no shortage of options when it comes to the color wheel. Shades of blue, beige and brown are on everyone’s radar, as are traditionally feminine colors like red and yellow.
June 1, 2017
Corporate
On May 10, a group of women holding prominent positions in various Bata companies were invited to have dinner with Group CEO Alexis Nasard in Padua, Italy. The aim of the dinner was to get a female perspective on different topics such as gender equality and how the comp...
June 1, 2017
Corporate
Covet the opportunity to mingle at a leading industry event? Curious to attend the Bata Forum, swap ideas and meet colleagues from around the world? Want recognition for your innovative accomplishment? Then enter the 2017 Bata Awards!