All the news in "Bata Group"

July 21, 2017
Market Trends
#WalkWithPower is back and stronger than ever. Following the success of Power’s 2016 Walking campaign, it has started a new trip around the world to promote the 2017 Power Walking collection. This year, something new and exciting is in the works: discovering the w...
July 19, 2017
Market Trends
This summer, more than ever, is about casting aside restrictions and enjoying the warm weather. Flip-flops are no exception, as the erstwhile super casual footwear has been embraced on catwalks and for city looks.
July 18, 2017
Market Trends
A long weekend away can be the perfect antidote to a stressful, activity-filled lifestyle, and many people at this time of year are packing up and heading off for a short city break, poolside rendezvous or a mountain retreat. However, if all you have is hand luggage, yo...
July 18, 2017
Bata in the news
On July 13, Marketing magazine published an in-depth article about Bata’s new global marketing strategy, based on an interview with CMO Thomas A. Bata and his recent talk at a prominent social media conference.
July 13, 2017
Market Trends
A super-fun trend this season is the addition of pom poms to your summer wardrobe. These little flourishes can add a playful touch to your clothes, shoes or accessories, and also help you show the world that you're right on trend. As usual, Bata World News has some tips...
July 13, 2017
Market Trends
Will you be venturing out on a boat this summer? Whether it’s a relaxing day on the water with friends, a work event on a yacht, or a full-fledged sailing vacation, you’ll need to consider carefully how to put together your look.
July 12, 2017
Market Trends
This summer, one of the cutest footwear trends around is the arrival of the jeweled sandal. Whatever your usual preference for hot-weather shoes, this year make sure you stay in step with the fashion crowd by wearing a pair of these sexy, embellished beauties to the off...
July 11, 2017
Market Trends
Bata just released the guidelines and initial artwork for the continuation of the global umbrella campaign.
July 9, 2017
Market Trends
To present the Spring/Summer 2018 sales campaign to its global distributors, Bata Heritage has created a new lookbook in both digital and hard copy.