All the news in "Asia-Pacific"

April 6, 2017
Store
Students of the Singapore Management University approached Bata in March to partner on a project to develop a device that could improve staff efficiency, cut down on waiting time for customers, and reduce the likelihood of shoeboxes accidentally falling on staff.
March 29, 2017
Interviews
Angeline Lim works for Bata Malaysia as a merchandising planner, and she recently attended the Merchandising Strategy training course at the Bata Training Academy in Kuala Lumpur. Bata World News spoke to her after the course to hear her thoughts on the training.
March 28, 2017
Product
On Feb. 11, Bata Singapore held its first focus group of the year. It yielded worthwhile data for appealing to target customers.
March 28, 2017
Corporate
From March 8 to 10, the Bata Training Academy held a three-day training course on merchandising strategy at its Asia Pacific training center in Kuala Lumpur. The aim of the course was to provide merchandising and collection managers with the tools required to build the ...
March 25, 2017
Corporate
On March 17, Bata Malaysia celebrated its Long Service Awards 2016, with a dinner at the Ruyi and Lyn restaurant in Bangsar, on the outskirts of Kuala Lumpur. Set in an enchanting and sophisticated atmosphere with the theme “Carnival in Venice,” the aim of the event...
March 25, 2017
Product
On March 22, Bata Malaysia launched the Insolia Heels technology at the Bata Suria KLCC store in Kuala Lumpur’s downtown business hub. A former Miss Malaysia was the emcee of the event, and more than 100 people attended, including bloggers, influencers, celebrities, B...
March 23, 2017
Product
On March 11, Bata Thailand began a special, two-week event to unveil its new Insolia collection of shoes, which feature an innovative comfort technology to make high heels more appealing. The launch also included an interactive augmented reality display, which allows cu...
March 23, 2017
Market Trends
A reality based on four celebrity fathers is a new partner of Bata Singapore. The stars were recently invited to the Flagship store in Peninsula Plaza.
March 14, 2017
Corporate
Forty-three years ago, the Bata Newsletter announced Bata New Zealand’s sponsorship of the national team at the Commonwealth Games. The shoes chosen for the athletes were a new favorite that recently made a comeback: Bata Bullets.