March 9, 2017
At Bata Zimbabwe, the retail team recently worked alongside the engineering department to complete a mammoth task: refurbishing three Bata stores in 16 days in time to reopen the stores to customers on Feb. 12. The stores are located in Gweru, the city that has been the...
March 7, 2017
In order to compete effectively in the marketplace and meet customer needs, it is vital to keep pace with current trends in terms of technology. To this end, Bata Zimbabwe has been developing its Bata Club loyalty program, which has the potential to give the company a s...
March 4, 2017
Alberto Errico was recently appointed president for Africa. He offered Bata World News an in-depth look at how he is managing the region.
March 2, 2017
On Feb. 24, Bata Zimbabwe reopened a store in Mabelreign, a suburb of the capital. It was a triumphant return after 16 years, and the neighborhood flocked to check out the store.
February 28, 2017
On February 19, Bata Uganda concluded a special Valentine's Day campaign that had been run in correspondence with the yearly festival of love. The campaign, dubbed “Bata Love Story,” started on February 6, and was engineered to encourage Facebook users to share ways...
February 24, 2017
In the first year since launching the Bata Club in January 2016, Bata Zambia succeeded in signing up over 100,000 members. This large-scale registration was accomplished through a competition held in Bata stores across the country, among other marketing initiatives such...
February 21, 2017
The Mupfure Self Help Training Centre is one of 15 such institutions across Zimbabwe that provides vocationally focused further education for disadvantaged young people within the community. Bata is pioneering a private-public partnership here, supporting the students a...
February 18, 2017
On February 15, Bata Heritage posted a picture on social media site Instagram giving a preview of a special collection of Bata Safari boots, in collaboration with EDUN, the fashion label created by U2-singer Bono and wife Ali Hewson.
February 14, 2017
The outlook for South African e-commerce remains bullish for 2017, with online retail expected to cross the threshold of 10 billion South African rand over the course of the year. With such a significant figures involved, Bata South Africa is working hard to match its o...