July 13, 2017
The Bata store in Jinja, Uganda recently underwent a major overhaul. With a new target consumer, numerous new lines, a reviving town and immediately doubled footfall, the Ugandan team has cause for optimism.
July 10, 2017
Last month, members of the Bata Uganda team joined the preparations for Uganda Martyr's day, an important national day of remembrance, which recalls the martyrdom of a group of 45 Catholic and Anglican converts toward the end of the 19th century.
July 6, 2017
On June 24, Bata Zambia sponsored the first ever Power Race at the 19th annual Inter-Company Relay in Lusaka, Zambia. The high-profile event is nationally televised.
July 4, 2017
The team spirit among Ugandan store staff soared with the recent arrival of Bata’s smart new global uniform, buoyed further by appreciation from consumers on social media.
June 28, 2017
As the classic, trusted school shoe in South Africa, the Toughees brand needs no introduction, having been a staple of the classroom and playground for over 60 years. In order to help the brand continue to develop and resonate with a digital audience, Bata South Africa ...
June 26, 2017
With Father’s Day as the focus for many retailers in the month of June, Bata South Africa took customer engagement even further with an innovative social media campaign, designed to show off some of the latest shoes in its men's collection and interact with its custom...
June 13, 2017
Tomy Takkies renewed its partnership with a key influencer this spring, effectively building brand awareness in the premium market and driving talkability.
June 9, 2017
In line with its 2017 business strategy, Bata Zimbabwe celebrated the opening of a brand new Bata store. It is located on the busiest street in the city of Masvingo and has shown immense potential, with performance fully meeting estimates since opening.
June 9, 2017
From May 20 to 27, Mr. and Mrs. Thomas G. Bata visited three major cities in Zimbabwe, in order to learn about a host of updates and improvements that have taken place in the company's stores and at its Bata factory. In addition, the trip also included a shoeline review...