Archives: Digests

On July 6, Bata Singapore officially reopened its renovated concept store at VivoCity, the largest shopping mall in the country. The store has been revamped in line with the modernized global direction of the company, with its ‘Me & Comfortable with it’ manifesto, ...
Bata just released the guidelines and initial artwork for the continuation of the global umbrella campaign.
To present the Spring/Summer 2018 sales campaign to its global distributors, Bata Heritage has created a new lookbook in both digital and hard copy.
In January of this year, Mifta Huda became collection manager for Bata Bangladesh, after working in a variety of roles since joining the company six-and-a-half years ago. He recently spoke to Bata World News to talk about his new job, and to give some style tips based o...
Maria Teresa del Campo is women's category collection manager for Bata Chile, having taken on the role in January this year. Bata World News recently spoke to her about her new position, and during the interview she also gave us some of her top style tips.
The Czech team recently brought about a unique comeback of the legendary Bata Bullets in their country. The shoe was introduced with a limited edition and the involvement of local young designers and ambassadors including world-renowned designer Maxim Velčovský. The l...
On May 30, Bata's chief marketing officer Thomas A. Bata gave an interview to Arnab Dutta of India's Business Standard, while on a visit to the country. In the interview, Thomas A. Bata discussed some of the steps the company is taking to develop the business in India, ...
On May 29, Bata Group CEO Alexis Nasard gave an exclusive interview to Shereen Bahn on business news television channel CNBC TV18 about the company's strategy to develop and expand in India. Nasard stressed that India is one of Bata's top five markets, and that the comp...
At the Flagship store on via Dante, a pedestrian shopping street in downtown Milan, Bata Italy rolled out its Insolia collection with an event to remember. Just a month after the technologically advanced high heels were offered to customers, there were already significa...