December 16, 2016
There are only two weeks left in the second phase of the Bata Retail Run. And since the word “go,” a store in Kenya has emerged as a strong contender in the African region.
December 12, 2016
"Knowledge is power," says a popular aphorism—a principle that applies to selling athletic footwear as much as it does to other areas of life. Consumers rely on the technical knowledge of sales associates to help them find the right type of shoe for their needs.
December 6, 2016
It is a time of new horizons at Bata. The latest is the launch of the company in the Philippines, and the occasion was naturally celebrated with much fanfare.
December 5, 2016
Shazad-ur-Rahman is a district manager for Bata Pakistan in the country's capital, Lahore, and is currently in first place in the Bata Retail Run rankings in the country. He spoke to Bata World News to reveal some of the ways in which he is motivating the 17 stores in h...
November 30, 2016
Javed Iqbal manages the Bahria Town store in Lahore, Pakistan, and led one of two store teams that tied to win the top prize in the first edition of the Bata Retail Run earlier this year. As of Week 47, his store is on top again in the competition's second round, and he...
November 29, 2016
On Nov. 22, Bata Zimbabwe’s largest store, located in downtown Harare, surprised its customers with a new look. The store received a face-lift which promises to provide its customers with a world-class shopping experience.
November 25, 2016
To consumers entering Bata stores, each employee they see is a brand ambassador. With this in mind, the global Bata the Brand office has launched a uniform to communicate a clear message to consumers around the world about the brand.
November 24, 2016
Bata Kenya has cause to celebrate. Not only did an interdisciplinary team there devise a strategy that works to improve retail results. Their efforts were also recognized at the global level when they won in the Retail category of the Bata Awards. The future is looking ...
November 22, 2016
In the second edition of the Bata Retail Run 2016, participants are stepping up their efforts all around the world as they pass the midpoint of the race. The stakes are getting higher and all contestants are determined to accumulate as many points as possible to finish ...