December 9, 2016
The Bata the Brand team is walking tall. Their Insolia project was a major highlight of the recent Bata Forum, as a standout global product with a stellar marketing initiative to match. In March 2017, it will also be the first product initiative the team rolls out world...
November 25, 2016
The Magnetico project from Bata Indonesia was hailed as the Product category winner of the Bata Awards at a gala dinner on Nov. 17.
November 11, 2016
Three outstanding projects were chosen as finalists in the Product category of this year's Bata Awards. With the winner due to be announced next week, Bata World News heard from Ben Isa Muhammad, buyer at Bata Indonesia, about one of the finalists, the Magnetico project...
October 11, 2016
On Sept. 30, Bata Heritage celebrated the launch of its Bata Bullets collaboration with French designer Julien David. For the occasion, a limited edition of the Hokusai-wave-inspired sneaker was created for Paris boutique Colette in the store’s iconic blue color.
September 29, 2016
Earlier this year, Bata Industrials revealed its latest collection of safety shoes, named “Bright.” The aim of the new range is to offer a young and fashion-orientated customer group a selection of cool and colorful safety shoes. The collection is inspired by the po...
September 27, 2016
Project Staceya is one of Bata Malaysia's best-selling products, and the company has now updated its offering, releasing a new version of the beloved classic.
September 23, 2016
On August 13, Bata Singapore organized a focus group at the Holiday Inn Singapore Orchard City Centre in order to gain insight into the opinions of customers on the Bata brand and its products, and to learn more about their requirements and expectations, in order to con...
September 19, 2016
Since its launch on the market over a year ago, the Matte project has been a top seller for Bata Malaysia. Its winning formula is just the right mix of features for its target customers.
September 15, 2016
Bata Tennis has once again delighted fashionistas and sneakerheads with a new capsule collection. This time, the Bata Heritage project is celebrating the 25th anniversary of celebrated Italian concept store 10 Corso Como.