March 23, 2017
On March 11, Bata Thailand began a special, two-week event to unveil its new Insolia collection of shoes, which feature an innovative comfort technology to make high heels more appealing. The launch also included an interactive augmented reality display, which allows cu...
March 20, 2017
On March 10, Bata Kenya successfully launched the latest collection of shoes featuring Insolia heel technology, making it the first country to launch the new products officially in Africa. The event took place at Bata Muindi Mbingu store, which, at 1,000 square meters, ...
March 16, 2017
During the week containing the celebration of International Women's Day on March 08, Bata Zambia decided to treat its female customers to a preview of the Bata Insolia project in all of its stores in the capital, Lusaka.
March 10, 2017
Ben Isa, sport category collection manager for Bata Indonesia, won the Bata Award for Product in 2016, for his Magnetico project, a magnetic-fastening mechanism for school shoes. The innovative product design earned him a trip to Milan, to the MICAM international footwe...
February 3, 2017
When Bata World News asks people within the organization which is their personal favorite shoe, the answer, more often than not, is Ambassador. Managers in Singapore, Uganda, Indonesia, Zimbabwe, Pakistan and Malaysia have all named it as a go-to shoe in their closets.
January 23, 2017
There is a Power shoe with a cult following in Peru. Customers there have discovered the versatility and durability of the Solei project.
January 13, 2017
It’s the final countdown: XoRise Phantom, the latest running innovation by Power, is set to be launched across 12 different markets through an exciting multiplatform marketing campaign beginning this Sunday, January 15.
January 13, 2017
The Bubblegummers brand has always been designed with fun details for children. And one very young customer took to YouTube to show her appreciation.
December 21, 2016
Peruvian parents count on Bubblegummers for a very special moment in their little ones’ lives: their first steps.