All the news in "Product"

June 9, 2017
In Malaysia, the season of Lebaran, or Hari Raya, is the most important selling season for Bata Malaysia, and the collection team has spent more than six months perfecting the collection to ensure it has a great variety of styles at the right price point. In order to in...
June 9, 2017
The BTS (Back to School) global office recently began distributing its marketing toolbox for new, global school shoe project, “BeLite,” featuring Hyperfoam technology. BeLite is one of the latest global initiatives from the Back to School office that is looking to m...
May 30, 2017
Bata Indonesia introduced the Kowloon model by Weinbrenner to the market in October 2016, and it has proved to be a firm favorite since it first made its debut. The rugged-yet-comfortable shoe is perfect for daily use as part of a casual outfit, and is extremely well-su...
May 30, 2017
At the Flagship store on via Dante, a pedestrian shopping street in downtown Milan, Bata Italy rolled out its Insolia collection with an event to remember. Just a month after the technologically advanced high heels were offered to customers, there were already significa...
May 30, 2017
From May 15 to 19, buyers from the six countries of Bata Latam met in Chile to go over the collections for the first and second quarters of 2018. It was a follow-up to the Group-wide Global Product Review in Italy the previous week.
May 29, 2017
Mark next November 15 in your calendar: Kinetic Voltage, Power's latest training innovation, will be launched through a one-month integrated global marketing campaign.  
May 23, 2017
Pata Pata Ashanti is a unique collection from Bata Kenya that lets women express their individual style and African spirit.
May 22, 2017
From May 8 to 12, representatives from all the Bata regions around the world descended on Padua, Italy, for a Global Product Review (GPR), the biggest the company has held to date. The event, hosted for the second time by the Bata Innovation and Style Center (BISC) in P...
May 15, 2017
On May 6, Bata Zimbabwe presented its latest collection featuring the revolutionary Insolia Heel technology. The launch event took place at the recently opened Bata store in the Arundel Village shopping center in Harare, where customers were able to see the heels in act...