February 22, 2017
Bata India’s strategy of tapping into the fast-growing e-commerce segment includes partnerships with major players in addition to bata.in. In tandem, it is renewing its focus on creating an outstanding experience for customers at its brick-and-mortar stores.
February 18, 2017
On February 15, Bata Heritage posted a picture on social media site Instagram giving a preview of a special collection of Bata Safari boots, in collaboration with EDUN, the fashion label created by U2-singer Bono and wife Ali Hewson.
February 18, 2017
Bata has been named the most influential footwear brand in Colombian digital media. On Feb. 9, Porter Novelli released a study showing Bata Colombia among the 16 most influential brands in the digital environment. It was one of four fashion brands and the only footwear...
February 14, 2017
The outlook for South African e-commerce remains bullish for 2017, with online retail expected to cross the threshold of 10 billion South African rand over the course of the year. With such a significant figures involved, Bata South Africa is working hard to match its o...
February 10, 2017
In the past few years there has been an explosion of the “unboxing” video phenomenon. These videos, which show people opening their purchases, naturally include satisfied Bata customers.
February 3, 2017
Throughout 2016, Bata Malawi worked hard on increasing membership to its Bata Club loyalty scheme, which provides customers with points they can accumulate when shopping at Bata stores, in order to benefit from discounts and other promotions. These efforts paid off, and...
January 26, 2017
The Bata Club team in Malaysia began the new year with a mini roadshow that rolled out on January 13, aiming to continue the strong growth it saw in 2016 by providing customers with even more incentives for joining and using the scheme.
January 23, 2017
Over the course of 2016, Bata Bangladesh succeeded in significantly increasing the number of customers signed up to its Bata Club program, reaching a total of 900,000 members by the end of the year. This large-scale registration was accomplished through the phasing in o...
January 11, 2017
An explosion of movement. That was the experience of Bata Chile employees who attended an end-of-the-year gala event which presented a feisty new campaign, #MoveYourBata.