May 3, 2017
Although summer doesn’t officially start until the end of June, there is one thing that definitely puts us in the mood for summer, as if we were not anxious for it already, and that's musical festivals.
April 27, 2017
Mule mania exploded suddenly and has spread like wildfire. The fashion-savvy all agree: it is “the shoe” of the season.
April 20, 2017
Fringe embellishments are back! A hot trend of the Spring/Summer season this year is this flirty detail that adds movement to women’s bags and shoes.
March 28, 2017
Bata India is this year’s official footwear partner of Femina Miss India, which has long been a prominent vehicle to celebrate Indian beauty and glamor. The four-month pageant provides ample opportunities for the brand, including visits to key Bata stores by the state...
March 23, 2017
A reality based on four celebrity fathers is a new partner of Bata Singapore. The stars were recently invited to the Flagship store in Peninsula Plaza.
March 7, 2017
In order to compete effectively in the marketplace and meet customer needs, it is vital to keep pace with current trends in terms of technology. To this end, Bata Zimbabwe has been developing its Bata Club loyalty program, which has the potential to give the company a s...
March 2, 2017
Riding high on the success of its Chinese New Year campaign, Bata Singapore recently concluded a followup campaign, which focused on communicating with customers across multiple platforms and channels in order to reach out and reward them.
February 28, 2017
On February 19, Bata Uganda concluded a special Valentine's Day campaign that had been run in correspondence with the yearly festival of love. The campaign, dubbed “Bata Love Story,” started on February 6, and was engineered to encourage Facebook users to share ways...
February 24, 2017
In the first year since launching the Bata Club in January 2016, Bata Zambia succeeded in signing up over 100,000 members. This large-scale registration was accomplished through a competition held in Bata stores across the country, among other marketing initiatives such...