All the news in "Market Trends"

July 15, 2013
During the month of May, in order to boost sales and attract female customers, Bata Bolivia launched the Mother's Day contest in celebration of the holiday which is observed on May 27th.
June 11, 2013
This year's 'Paper Collection Meeting' took place from April 2nd to April 5th in the European Buying Office of Limena, Italy. As always, this is a fundamental meeting because it sets the basis for development for upcoming collections.
June 11, 2013
Bata's very first Icon Development Meeting was held the second week of April at the Compar office in Italy. This exciting new business process was explored over the course of a four day intensive workshop led by Mr. Marcello Pace, Retail President BEM, and involved repr...
June 11, 2013
Bata Bangladesh, fresh from its 2013 Footwear Fashion Show, is still feeling the thrill of the event and the commotion it stirred. Presented in front of the Bata Store located in the Bashundhara Mall Shopping Complex in Panthapath, Dhaka, the fashion show attracted a la...
June 7, 2013
Opened April 25th, 2013 The first exhibition in North American to examine the history of sneaker culture. On April 25, 2013 the Bata Shoe Museum opened Out of the Box: The Rise of Sneaker Culture, an exhibition that explores the history of the sneaker from the 19th ce...
June 7, 2013
Bata Italy recently rolled out its spring-summer 2013 media plan with the launch of a spectacular Press and Billboard Campaign. The press campaign published between March 27th – April 19th involved three Mondadori women's magazines: DONNA MODERNA, TU STYLE and GRAZIA,...
June 7, 2013
There is a new and exciting frontier in the footwear industry: African Print fabric shoes. Fabric shoes have become all the rage on the African fashion accessories scene. Designers are creating shoes covered with kitenge, kanga, Maasai blanket and kikoy to capture the i...
June 7, 2013
In the fast changing market of these years most shops have matured a clear, common objective: offer consumers products in line with the latest trends in terms of style and materials. And that’s exactly what the partners of Domestic Franchising found in Bata’s FW2013...