All the news in "Market Trends"

September 22, 2017
Business trips can seem exotic and exciting at first: the thrill of visiting new places in the world, the joy of getting out of the office for a few days and the opportunity to meet new people. Once the novelty has worn off, however, it can seem like nothing but a chore...
September 15, 2017
There was a time when dressing for the office was simply a matter of choosing which of your sober-colored pant suits you were going to put on that day. Those days, though, are now gone, as the workplace becomes increasingly relaxed in terms of its dress code, and busine...
September 13, 2017
On Sept. 7, Bata marketing teams all over the globe united in livestreaming a Sudden Catwalk that reached around 2 million people in over 20 countries.
September 12, 2017
One particular shoe trend that has been seen throughout 2017 is the addition of white soles to shoes with different-colored uppers. This simple feature is easy to wear and incredibly versatile, due to the number of different shoe styles that work with the trend. Bata Wo...
September 10, 2017
Bata South Africa is committed to growing the strength and presence of its various brands by targeting different distribution channels. And for the week of Aug. 28, it hosted three of Bata’s global brand managers on a crosscountry roadshow.
September 10, 2017
Throughout August, the Power brand featured prominently in the 29th SEA Games held in Kuala Lumpur, Malaysia. Power designed the official shoes of the Malaysian athletes, and similar shoes were available in all Bata stores.
September 6, 2017
One of the biggest trends in the fashion world this fall will see a return to more romantic, feminine styles and shapes, and one of the key forms that will feature in these looks will be the bow. On clothing, accessories and particularly shoes, this cute, girly touch wi...
September 5, 2017
The first Bata Heritage pop-up store in China was launched in August in a renowned multi-brand boutique in Guangzhou. A two-day event introduced the project to the local media and fashion industry and gave a preview of the Spring/Summer 2018 collection.
September 1, 2017
With a capsule collection by Melissa Satta coming this fall, Bata Italy has chosen one of the most beloved Italian stars to make young women’s dreams come true, thanks to her glamorous and feminine touch.