January 11, 2017
Bata Singapore recently announced the results of its “Fall in Love with Bata” promotional campaign that took place from September 5 to October 31, 2016. The campaign offered customers the opportunity to win a romantic holiday to a European city, by redeeming scratc...
January 10, 2017
Ten years ago, Thomas J. Bata received the prestigious FIRST Lifetime Award for Responsible Capitalism.
January 6, 2017
Everyone knows Earvin “Magic” Johnson was, well, magic with a basketball. But not everyone knows he made some of his early magic wearing none other than Bata shoes.
January 5, 2017
Bata Italy and AW LAB toasted Christmas the evening of Dec. 15 with a gold-themed, music-filled party in an industrial space outside Padua. More than 200 employees attended to exchange good wishes.
January 4, 2017
On Dec. 7, Bata Chile became the first company to implement the Power Champ initiative. The objective of this new multimedia training program is to assist retail sales staff in recommending and selling Power shoes more effectively, and in providing an excellent shopping...
December 27, 2016
On November 25, Bata Bolivia received a visit from the country's president, Evo Morales Ayma, who traveled to the company's premises in Quillacollo to make the official delivery of a synthetic grass football field to the Manaco worker's union, and hear about the company...
December 24, 2016
In 1988, Bata Peru produced a television advertisement to send Christmas greetings to its customers and everyone around the country. With the holiday season upon us, Bata World News is revisiting the advertisement to see how, though times have changed, the spirit has re...
December 21, 2016
Bata the Brand recently unveiled its first ever global campaign, created in cooperation with the McCann communication and creative agency, entitled 'Me & Comfortable with it.' The aim of the campaign is to highlight the stereotypes that often exist in the fashion world,...
December 15, 2016
Tomáš Baťa was a pioneer through and through. One of his successful ideas was the Bata School of Work, which has been called the first business school in Europe.