All the news in "Corporate"

February 20, 2017
From January 3 to January 30, Bata Singapore ran its yearly campaign in conjunction with the period of Chinese New Year. This year, the theme of the event was the importance of the family, and the campaign featured a video and a strong social media campaign.
February 18, 2017
For the very first time in its history, Bata has introducted an internal online tool that makes communication quick and easy. Batalogue has been developed as a source of inspiration and information for all Bata teams around the globe, with a major focus on Marketing and...
February 15, 2017
On February 9, Bata Singapore once again celebrated Chinese New Year with all its staff. As with last year's celebration, the company also gave customers a chance to enjoy the spectacle, with a lion dance performance at its Flagship store.
February 10, 2017
Forty-nine years ago this week, on Feb. 9, 1968, the Bata Newsletter gave the Bata world a look at Thomas J. and Sonja Bata’s tour of Asia-Pacific. Take a quick trip back in time!
February 10, 2017
On February 9, staff and store managers from Bata Singapore were treated to a special buffet lunch at head office, as part of the company's Chinese New Year celebrations. The event included an appreciation ceremony for three members of staff retiring after many years of...
February 8, 2017
Bata Pakistan's most recent "Back to School" campaign was unique in the Pakistan market, as it combined the opportunity to win prizes with an interactive element. The aim of the campaign was to find an innovative way to attract young consumers to the company's B.First s...
February 8, 2017
On January 17, Bata India honored the country's latest recipients of the National Bravery Awards during the 68th Republic Day celebrations, by hosting the courageous children at one of its stores, and rewarding them for their actions.
February 4, 2017
From January 15 to 17, the members of a team of Bata Award winners from Bata Kenya were rewarded with an incredible trip to New York, accompanied by the members of Bata's ExCo, to visit the 2017 National Retail Federation (NRF) convention.
February 3, 2017
In February 1960, the precursor of Bata World News proudly announced Bata’s high-tech contribution to the first Indian expedition to attempt to reach the summit of Mount Everest.