August 14, 2017
On August 1, Bata Zimbabwe, represented by retail operations manager Gibson Muzambe, human resources manager Nora Zhanda and the marketing team, joined the Swiss community in Zimbabwe to celebrate the country's national day at the residence of the Ambassador to Zimbabwe...
August 9, 2017
The Developed Markets team came together for an all-employee session on July 26 to review business results for the first half of the year. The plenary meeting, held at the headquarters in Padova, Italy, gave the team reason to celebrate a job well done before the peak v...
August 3, 2017
On July 27, Bata Malaysia unveiled an exclusive Power shoe designed for the Malaysian contingent to the 29th SEA Games. It is an important year for the team, as the 2017 games will be held in Kuala Lumpur.
July 28, 2017
Bata Heritage has kicked off its Spring/Summer 2018 sales campaign by attending a host of top international trade shows around the globe, the most recent of which was Capsule New York, which took place from July 17 to 19.
July 20, 2017
Bata Czech Republic launched its first loyalty scheme in 1999, and for long time it was the only such program in the shoe industry in the entire region. To celebrate its coming of age, it recently underwent a relaunch with a clear target: to provide even greater contrib...
July 10, 2017
Last month, members of the Bata Uganda team joined the preparations for Uganda Martyr's day, an important national day of remembrance, which recalls the martyrdom of a group of 45 Catholic and Anglican converts toward the end of the 19th century.
July 6, 2017
On June 24, Bata Zambia sponsored the first ever Power Race at the 19th annual Inter-Company Relay in Lusaka, Zambia. The high-profile event is nationally televised.
June 28, 2017
On the occasion of Canada’s 150th birthday on July 1, Power is taking special pride in its Canadian origin and heritage by introducing an exclusive Canada 150 x Power collection that will be exhibited in the Bata Shoe Museum from July 1 to August 31.
June 26, 2017
With Father’s Day as the focus for many retailers in the month of June, Bata South Africa took customer engagement even further with an innovative social media campaign, designed to show off some of the latest shoes in its men's collection and interact with its custom...