July 20, 2017
Bata Czech Republic launched its first loyalty scheme in 1999, and for long time it was the only such program in the shoe industry in the entire region. To celebrate its coming of age, it recently underwent a relaunch with a clear target: to provide even greater contrib...
July 10, 2017
Last month, members of the Bata Uganda team joined the preparations for Uganda Martyr's day, an important national day of remembrance, which recalls the martyrdom of a group of 45 Catholic and Anglican converts toward the end of the 19th century.
July 6, 2017
On June 24, Bata Zambia sponsored the first ever Power Race at the 19th annual Inter-Company Relay in Lusaka, Zambia. The high-profile event is nationally televised.
June 28, 2017
On the occasion of Canada’s 150th birthday on July 1, Power is taking special pride in its Canadian origin and heritage by introducing an exclusive Canada 150 x Power collection that will be exhibited in the Bata Shoe Museum from July 1 to August 31.
June 26, 2017
With Father’s Day as the focus for many retailers in the month of June, Bata South Africa took customer engagement even further with an innovative social media campaign, designed to show off some of the latest shoes in its men's collection and interact with its custom...
June 22, 2017
Bata India recently put on a spectacular fashion event to fete 123 years of Bata. CEO Alexis Nasard and CMO Thomas A. Bata were in the country for the high profile affair, during which they presented the global brand manifesto.
June 16, 2017
On June 12, Bata Singapore kicked off its latest Hari Raya campaign period, and once again it is looking to attract customers to its stores by offering an elegant and practical free gift that is perfect for the festive season.
June 12, 2017
Bata Bolivia recently held its annual COVEN sales convention for 2017, at the Regina convention center in Cochabamba. Held over two days, the event provided attendees with a presentation of Bata Bolivia's latest Autumn/Winter collection, along with recreational and trai...
June 9, 2017
From May 20 to 27, Mr. and Mrs. Thomas G. Bata visited three major cities in Zimbabwe, in order to learn about a host of updates and improvements that have taken place in the company's stores and at its Bata factory. In addition, the trip also included a shoeline review...