All the news in "Bata in the news"

July 18, 2017
On July 13, Marketing magazine published an in-depth article about Bata’s new global marketing strategy, based on an interview with CMO Thomas A. Bata and his recent talk at a prominent social media conference.
July 14, 2017
On July 11, a popular culture news website in Singapore published an interview with Pierluigi Pontecorvo, country manager of Bata Singapore. Popspoken sat down with the executive as the brand is generating buzz around the renovation and expansion of a Bata store in the ...
July 5, 2017
On June 29, men's fashion website Rogue Homme published an article about Bata's latest edition of its iconic Bullets sneakers, featuring three new color options. The article, written by editor Arrnott Olssen and entitled “Add A Little Colour with BATA Heritage,” des...
July 3, 2017
Bata was recently featured in an article, written by Ilaria Chiavacci, for the Italian edition of Vanity Fair magazine. The article, entitled “The best-selling shoe brand in the world, from Kurt Cobain to new designers,” (translated from Italian) highlights the impo...
June 22, 2017
On June 2, prominent Indian news website Best Media Info published an article about Bata India's latest video campaign, produced in collaboration with top advertising and marketing agency Ogilvy & Mather. The video examines the new Bata manifesto theme of “Me & Comfor...
June 19, 2017
On June 1, Mega magazine, the top fashion magazine in the Philippines, published an article entitles “5 Reasons Why Bata Should Be in Your Shoe Collection,” in conjunction with a two-page feature on the company, printed in the June issue. In the article, chief edito...
June 16, 2017
In the June issue of Mega magazine, the number one fashion magazine in the Philippines, chief editor Suki Salvador (pictured above with Thomas A. Bata and Thomas G. Bata) penned a two-page feature, entitled "Be Comfortable with it," after attending the Bata Fashion Week...
June 16, 2017
On May 31, a group of contestants from the fbbColorsFemina Miss India 2017 contest, winners from 30 states around the country, visited the Bata store in the Viviana shopping mall in Thane, in the Maharashtra district. They were joined by Thomas A. Bata and members of th...
June 16, 2017
During his recent visit to India, chief marketing officer Thomas A. Bata gave an exclusive interview to BTVi, also known as Bloomberg TV India, a top national business channel. BTVi dedicated a special half-hour segment called “The Shoemaker” to the interview.