Summer Trend: Hello Yellow
Market Trends

As the sun begins to send a summery vibe, people in the know are decking out in one color above all else: yellow. It’s time to fully embrace color and liven things up!

Yellow dominated the runways of designers’ Spring/Summer collections for this year, emanating cheer, optimism and verve. The shade was overwhelmingly popular with labels including Chloé, Gucci, Hermes, Mulberry, Versus Versace and Jason Wu.

Celebs have jumped on board, with Rihanna’s yellow fur-trimmed gown at the May 1 New York Met Gala now branded on fashionistas’ minds.

It conjured memories of Cate Blanchett’s famed yellow Valentino dress when she won an Oscar, or Rosamund Pike in a bright yellow Alexander McQueen getup at a film premier in London.

Yellow is back, without a doubt. The Pantone Color Institute, known for color trend forecasting, looked at the color palettes of the season’s collections and hit on “primrose yellow” as the king of the crop. It’s a bright and cheerful yellow, seen in collections like Emilio Pucci’s, that is sure to add sunshine to any outfit.

But yellow has arrived in all its glory, in all hues. Bottega Veneta put honey yellow on the catwalk, while Céline opted for butter yellow. Rick Owens showcased a golden yellow, while Jil Sander and Prada went pale.

So from lemon to mustard to buttercup to neon, it is the statement color of the season. There is an option for everyone, to suit every skin tone.

Writing about the domination of yellow this season in Female, a leading fashion magazine in Singapore, Sofia Kim noted that fashion lovers have been toning down the color’s intensity by pairing it with monochrome pieces or attention-grabbing jewelry.

And she advised, “But if adding bright shades like this to your outfits takes more gumption, do it via your accessories.” It’s an easy way to make your ensemble ultra trendy.

So find the look at Bata: use your shoes to add that coveted pop of color!