Summer Trend: “Check” Out This Season’s Latest Fashion
Market Trends

For the summer of 2017, one look that has really made a comeback on the catwalks of the world's fashion capitals is the light, plain-woven cotton cloth known as gingham. The criss-cross, check design exudes a vintage vibe, and can add a playful twist to a more conservative outfit. Bata World News has some suggestions for how to wear it best.

Gingham can give a cute, ’50s touch to an elegant, metropolitan outfit, helping you to express your individuality, as well as mixing your style perfectly between classic and cutting edge. As described in an article on the website of trend-forecasting company WGSN: “Gingham seems to recall lazy afternoons picnicking in the park, while mismatched iterations added a quirky twist. From micro to macro, the classic gingham pattern is transformed from a twee classic to a contemporary newcomer. Sugary palettes pair well with flounces and frills.”

Designers such as Peter Pilotto, Prada and Rahul Mishra have all been playing with the pattern, giving it an edgier feel by featuring it on dresses and skirts with unusual lines and surprising color combinations. Many top celebrities have been seen wearing the look, with stars such as actress Anne Hathaway, model Emily Ratajkowski and fashion icon Bella Hadid, all jumping on the gingham bandwagon.

Gingham no longer brings to mind an uneventful suburban existance, but can now be seen featuring in striking, head-turning pieces, perhaps encouraging those who previously avoided the style to give it a try. Sarah Young, in an article for UK newspaper The Independent, wrote: “While many women have an outright aversion to gingham thanks to its wavering connotations, its presence on the catwalks this time around has matured, but in a good way.”

As with all fashion trends, you can be free to indulge as much or as little as you wish, depending on your particular taste. Add a touch of gingham with a shirt, blouse or skirt, and then choose a stylish, modern pair of shoes and bag to complement it perfectly and bring your look right up to date.

Take a look at the gallery for a selection of this season’s Bata products that will fit perfectly with your gingham style, or head down to your nearest Bata store to try them for yourself, and add a little retro fun to your summer.

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