STORE OF THE WEEK: Bata Store in Island Paradise Is Tourist Fave

On the famed Equatorial island of Borneo, Bata Malaysia has a top-performing store. It’s in a northern coastal city that is bustling with modern urban life but surrounded by tropical rainforest.

The Sabah state capital, Kota Kinabalu, has the perfect mix to attract tourists. KK, as it’s often referred to, is popular for its busy markets, modern boardwalk, beaches and waterfront mosque. Hikers also know it as a gateway to Kinabalu National Park, home of the island’s highest mountain.

In the heart of KK is the Imago Times Square shopping mall, the city’s most popular as it houses many international brands like Coach, Kate Spade and Michael Kors. After opening its doors two years ago, the Bata store here is the top performer in East Malaysia.

Bata’s Imago Times Square store boasts a very full collection, including premium niche ones like Bata Insolia, Bata Made in Italy, Bata Atletico and all of the latest trendy collections. Consumers are an even mix of tourists and locals, with the largest number of tourists coming from China but also South Korea, Brunei, Australia and Europe.

Tourists are looking for shoes in every category, but especially the more fashionable and contemporary styles in women’s dress shoes and men’s smart casual. Some tourists purchase as many as 12 pairs of shoes, as they stock up for the whole year and buy for their friends and family back home.

Store manager Lim Wei San leads a staff of six. She told Bata World News she believes that dedication and leading by example are the keys to driving store performance and staff morale. She also encourages strong teamwork by daily sharing and communication of targets and incentives. She said she relies on Bata Malaysia’s new mobile application Happy Feet to keep track of staff performance and incentives.