The new 3,000-square-foot store is located on Sonargaon Janapath Road in Uttara, a primarily residential suburb of the capital. The target consumers are upper and upper-middle class.
The location follows the new Angela One store concept. “Angela” is Bata’s target consumer, and Angela One stores provide her and her family with a contemporary and minimal environment that is also warm and comfortable. The visual identity is red and white, clean and crisp.
They see their values reflected here and can easily find an answer to their aspirations and needs. One meaningful message is conveyed on and offline, in the communications, product, technology and customer service.
All major national media outlets attended the opening, which was followed by a press briefing. The event was covered by 15 national daily newspapers, six television channels and a radio station.
In the press briefing, Gopalakrishnan presented Bata’s global mission, discussed the Eid collection and stressed the brand’s commitment to go younger by focusing on being more contemporary and fashionable.
Regarding Bata Bangladesh, he told the media, “The new direction is to become more international, making the brand very stylish, comfortable and with ‘wow’ prices. Our consumer will get great products at great prices, mixed with style and comfort, and that’s the new manifesto of the brand, which is international and rolling out all across the globe.”
Country manager Chitpan Kanhasiri, retail manager Sin Kee Lee, and other members of Bata Bangladesh’s management team were also present for the inauguration.
Gopalakrishnan was in Dhaka in mid-June to chair the company’s annual general meeting. After visiting many newly renovated Bata stores in Bangladesh, including one other Angela One store, the regional president said he was quite happy to see the company’s progress in terms of store ambience, merchandise and appeal to diverse consumers.