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“Power-ing” Malaysia to Host the SEA Games
Corporate

On July 27, Bata Malaysia unveiled an exclusive Power shoe designed for the Malaysian contingent to the 29th SEA Games. It is an important year for the team, as the 2017 games will be held in Kuala Lumpur.

The minister of sports chose the shoe design, which is orange and black like the athletes’ uniforms, from among six options. The design takes inspiration from the Malayan tiger, the national animal that symbolizes bravery and strength.

Ajay Ramachandran, country manager of Bata Malaysia, presented the Power shoes to the president of the Olympic Council of Malaysia at a press conference attended by several national athletes, the chief de mission of the contingent, and the whole range of national newspapers and TV stations.

Ramachandran told the press he was happy with the long-term partnership and cooperation between the OCM and Bata Malaysia and hopes to see it develop further. He looks forward to their feedback on the Power shoes.

The event was widely covered in the media, generating reports and opinions for several days.

Power put in considerable effort to come up with the right shoe for the athletes. It has a soft nylon upper with a firm back counter, a rubber outsole with good traction, and a lightweight phylon midsole for shock absorption.

Each athlete will receive two pairs of shoes – the exclusive Power athletic shoes as well as a pair of formal black Bata shoes.

The multi-sport SEA Games are held biennially with participation from 11 southeast Asian countries. They will take place this year from August 19 to 30.