Hello Lucia, tell us a little bit about yourself.
My name is Lucia Musau, an award-winning Kenyan fashion and lifestyle blogger and marketing consultant. I hold a bachelor’s degree in marketing, and I am currently pursuing my MBA in marketing. I blog about fashion, lifestyle and the fine things in life. You can find my blog on www.luciamusau.com.
How did you get into blogging? Who reads your blog?
I got into blogging completely by chance, or should I say fate? I have always been a lover of fashion and style, so I am glad I ended up in blogging. Over 60 percent of my blog readers are women, the majority being between 24 and 35. I do, however, speak to a wider spectrum, considering I’m a working mum, wife and a cool chick all round.
What was your overall impression of the Bata Fashion Weekend?
Bata Fashion Weekend impressed me from the word go! I mean who wouldn’t be? Bata and fashion weekend are two words which I hadn’t seen come together, so the idea of it was already impressive, and to be part of it was phenomenal, from the organization to the show itself. Our team from Kenya, Mr. Alberto Errico and Keziah Kabutu, also did an incredible job making us feel like part of the Bata family worldwide!
What is the most exciting product you saw?
To sum up my excitement in one product is a tough call. I’m looking forward to the Athletico collection, but I can’t talk about the shoes without mentioning the metallic Insolia range. I loved it so much that I got myself a pair!
Does Bata’s 2017 Brand Manifesto “Me & Comfortable with it” resonate with you?
I think “Me & Comfortable with it” was the highlight of it all. This brand manifesto is the backbone of who Lucia Musau is. I can confidently say I am “Me and Comfortable with it,” and this is for every woman who is continually trying to remain herself. Like Ralph Waldo Emerson once said: “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”
What do you think of the new Insolia collection?
I wear heels and I love my heels high. I think the Bata Insolia was made for me!
Did the event change your impression of Bata? What did you take away about the brand?
The Bata Fashion Weekend has completely changed my perception. If you were to ask me to describe Bata I would say, “trendy, chic, cool, fashionable and comfortable with it.” Before I would have said one word: “affordable.” My narrative has changed – it’s like seeing Bata in new light!
How will you work the weekend into your blog?
I will be posting a video on my blog from the Bata Fashion Weekend, an interview and a story about my experience very soon. I will, however, continue to tell the Bata story for many years to come.