The initiative was organized by Benita Bernama, an association of female employees and wives of employees of the national news agency Bernama. It was the fifth year Bata Malaysia collaborated in this effort to provide Hari Raya shoes to disadvantaged children.
The beneficiary children’s home changes each year in order to reach different communities. This year was the turn of the Nur Qaseh home in the town of Taman Melawati.
With a steep discount offered by Bata Malaysia, Benita was able to collect funds to cover shoes for 65 children, an improvement from the previous year.
James Selvaraj, corporate business development manager at Bata Malaysia, commented, “Bata Malaysia has a drive for social responsibility, and our company is always willing to participate in joint efforts to carry out programs benefitting the underprivileged.”
Hari Raya is one of the biggest holidays in Malaysia, celebrated not only by Muslims. Children traditionally receive gifts from their parents, and it is a time for the community to express empathy for the disadvantaged. June 25 to 27 are national holidays this year.