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Fashion Event: A Vibrant Bouquet at Pitti Uomo 92
Market Trends

Since its beginnings in the 1970s, Pitti Uomo has been one of the world's premier men's fashion events, and a yardstick by which to measure upcoming trends and designs. The Spring Summer 2018 edition was recently held from June 13 to 16 at the Fortezza da Basso in Florence, Italy, and Bata World News can now bring you some of the highlights from the event.

A spectacular smorgasbord of men’s high fashion, Pitti Uomo 92 was entitled “Boom, Pitti Blooms,” in reference to this year’s floral theme, one of the top current trends in the fashion world in general. Giant inflatable plastic flowers, colorful murals and sculptures placed around the event areas all served to reinforce the theme, creating an evocative atmosphere. The concept also referred to the idea of creative ideas blooming like flowers, and there was certainly a wide variety of exciting, effercescent styles on display.

Aaron Howes, in an article for fashion website High Snobity, described the concept for this year’s edition before the event, writing: “Alongside being a metaphor for the fair as a fertile ground for new ideas and emerging designers, the theme is a vibrant aesthetic reference. ‘BOOM, PITTI BLOOMS presents the marvels of a fanciful world,’ says Agostino Poletto, Pitti Immagine’s Deputy General Manager. ‘Where original patterns and contrasts cover facades, floors and spaces. Lively spirited textures will blossom on huge inflatable flowerbeds to invade the Fortezza and brighten new lounge areas and observation points.’”

As usual, the event saw a host of special guests present their latest collections, including JW Anderson, who presented his SS18 collection in Italy for the first time on June 14, and OFF-WHITE c/o VIRGIL ABLOH™, who presented the SS18 menswear collection, along with items from the women’s pre-collection on June 15.

HUGO presented its SS18 collection at a special fashion show on the evening of June 13, at the Manifattura Tabacchi, featuring menswear and womenswear, and among the other exhibitors at the event were PS by Paul Smith and Tommy Hilfiger, who premiered the Hilfiger Edition Spring 2018 collection.

Christian Louboutin, one of the most important names in luxury shoe design, was also present to launch a special sporting event involving the whole city of Florence and offering the chance for Pitti guests to participate in a series of masterclasses held by the sportsmen taking part.

Speaking about the overall styles on display at Pitti Uomo 92, Adam Mark, in another article for High Snobiety on June 17, wrote: “Having acquired quite the reputation for being a pivotal show with regards to finer tailoring, it would appear Pitti has steadily begun to drift into more casual territory, with stylists, buyers and photographers alike harking back to sportswear layers, loose-form silhouettes and comfortable footwear substitutes. Long gone are the days of high-shine brogues and lapeled outerwear, yet as these seemingly dated pieces rear their head from time to time, we are reminded of how fantastically diverse the fashion industry can in fact be.”

Watch the offical video highlights from the event here.

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