Nelson Mandela International Day, July 18, celebrates the 67 years of service the South African luminary gave his country and the world.
For this special initiative, the public has been asked to help identify schools with children in need of school shoes, using the hashtag #Bata67Steps on the Toughees Facebook page or in person at any Bata South Africa store.
The nominations will be evaluated using photos, geographic poverty levels and verification with NGOs.
“The campaign that we are embarking on is more than just putting shoes on feet,” commented Khutjo Madisha, Toughees brand manager. “It’s about giving children their pride back and giving them confidence to achieve their dreams.
“For nearly 60 years, Toughees has been the choice of shoe for those who walked a few meters or many kilometers just to get to school and have an education.”