A runway stage was built outside the very popular store and branded with Insolia backdrops. With its Insolia catwalk, Bata brought even more energy to the normally busy shopping mall.
Popular radio personality Tendai Chakanyuka served as master of ceremonies, and the invited guests included Wadza Chitimbe, public relations manager of AgriBank. Country manager Ehsan Zaman was present along with other representatives of Bata Zimbabwe, members of the press and scores of customers.
Models were selected to educate those gathered about the benefits Insolia offers women who want fashion coupled with comfort, and retail personnel were there to explain the technology in greater detail. As they enjoyed the catwalk show, Insolia leaflets were distributed to the crowd.
Many women were keen to know what Insolia is all about, and a number of display areas were created in the store to allow women to try on the shoes and feel the difference for themselves.
“In this dynamic market, fashion-conscious customers need shoe companies to merge style and comfort,” Chitimbe remarked. “I believe that Bata has paved the way by being the first to bring such technology to Zimbabwe.” She went on to lead all the women there in a round of applause for Bata, as Insolia would mean they no longer need to bring an extra pair of shoes with them to all functions.
The day marked a significant step forward for the Bata Zimbabwe women’s collection. Insolia technology has the potential to boost sales and make Bata stores a first-choice destination for the “Angela” businesswoman.
“I am confident this product will be accepted with open arms in the market, as the technology is something all women are looking for,” said collections manager Moreblessing Shumba. “More importantly, in this Zimbabwean economy, the price point is very attractive and definitely speaks to our brand, which offers value for money. This launch has provided our customers with lots of information about the product, and we are confident the information will spread to others.”