The new Angela One Concept store, which features a more modern-looking, European style, boasts 241 square meters of space, offering a bright and fresh interior where shoppers can enjoy an improved shopping experience, while trying out the latest fashion styles. The VivoCity store also carries Bata’s latest Insolia and Made-in-Italy collections, which are both part of the brand’s Spring/Summer 2017 collection.
An inauguration event for the store, featuring a ribbon-cutting ceremony, took place on the opening day, with a crowd of people in attendance, including celebrities, influencers, media and partners, who were the first to catch a glimpse of the revamped shop.
Bata Singapore has seen significant growth in 2017, with an increase of 170 percent in sales of both men’s and women’s collections, a 145-percent increase in average selling price of footwear and an increase of 135 percent in average ticket price compared to 2016.
Pierluigi Pontecorvo, country manager of Bata Singapore, commented: “We are embarking on a new journey with our people, the products, the new store direction and our communication to bring Bata to the next level. This new VivoCity store is a representation of the start of this journey towards something greater.”
He added: “Our direction is aimed at creating a better shopping experience for our consumers, to make them feel comfortable knowing that there is no compromise when it comes to comfort and style.”