Bata Singapore Opens Glamorous New Store at VivoCity Mall

On July 6, Bata Singapore officially reopened its renovated concept store at VivoCity, the largest shopping mall in the country. The store has been revamped in line with the modernized global direction of the company, with its ‘Me & Comfortable with it’ manifesto, which strongly focuses on empowerment and confidence.

The new Angela One Concept store, which features a more modern-looking, European style, boasts 241 square meters of space, offering a bright and fresh interior where shoppers can enjoy an improved shopping experience, while trying out the latest fashion styles. The VivoCity store also carries Bata’s latest Insolia and Made-in-Italy collections, which are both part of the brand’s Spring/Summer 2017 collection.

An inauguration event for the store, featuring a ribbon-cutting ceremony, took place on the opening day, with a crowd of people in attendance, including celebrities, influencers, media and partners, who were the first to catch a glimpse of the revamped shop.

Bata Singapore has seen significant growth in 2017, with an increase of 170 percent in sales of both men’s and women’s collections, a 145-percent increase in average selling price of footwear and an increase of 135 percent in average ticket price compared to 2016.

Pierluigi Pontecorvo, country manager of Bata Singapore, commented: “We are embarking on a new journey with our people, the products, the new store direction and our communication to bring Bata to the next level. This new VivoCity store is a representation of the start of this journey towards something greater.”

He added: “Our direction is aimed at creating a better shopping experience for our consumers, to make them feel comfortable knowing that there is no compromise when it comes to comfort and style.”

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