Following the success of its Hari Raya 2016 campaign, in which the company offered an exclusive gift to customers spending above a certain amount in its stores, Bata Singapore has brought back the popular stack-and-lock containers, this year with an all new packaging design.
The gift features a set of three plastic storage containers with sealable lids, perfect for transporting food for work lunches or for festive parties. The visuals for the specially customized box were adapted from global campaign artwork, and feature iconic Singapore landmarks printed on them. Some of the buildings included are the Merlion, the Marina Bay Sands, Gardens by The Bay and the Singapore Flyer.
Last year’s gifts were fully-redeemed in less than two weeks, and the company expects to see the same level of interest this year, having increased the of quantity of the gifts available from 5,000 to 8,000 pieces.
In addition, Bata Singapore has produced a set of green envelopes, which also feature the building designs, as the green envelope is traditionally used in the country during the Hari Raya period to give gifts of money to friends and relatives.
Pierluigi Pontecorvo, country manager of Bata Singapore, commented: “We are launching this Hari Raya campaign as part of our ‘Happy Feet’ initiative to increase footfall and invite our customers to come and shop with us. To support this, we are bringing back the gift with purchase, which is a set of lock-and-stack containers."
He added: "The smallest details were not spared in curating the gifts, as we printed the iconic buildings of the beautiful Singapore skyline on the green packets. We truly believe this year’s Hari Raya gift with purchase will boost to our sales, and will be aggressively redeemed in less than two weeks.”