The new Bata store delivers a great degree of flexibility, offering a modern appearance and a shopping experience entirely different from other shoe brands. The store feature modular and interchangeable elements, allowing almost infinite display possibilities. This allows categories to be differentiated more easily, helping customers to find the areas they are looking for.
The new store also provides an enticing shopping environment, making customers feel comfortable as they shop, while keeping the brand recognizable.
The Packages shopping mall is a project built to the highest international standards of designs, architecture and construction. The mall, situated in DHA, an upmarket area of the city, offers all of the facilities of a modern, comfortable shopping mall. It is spread across almost 30 acres, and includes features such as ground-level parking for over 1,700 vehicles, along with up to 200 shops, a hypermarket and food court.
Muhammad Qayyum, country manager of Bata Pakistan, commented: “I am very proud to open the shop as part of our plan to grow the business in metropolitan cities, and it is situated in a very strategic location, which is important for us in order to expand our market share and strengthen our foothold in the vicinity. Once again, the team has done exceptionally well, with great team cohesion toward one common goal.”