Bata Loves Music Festivals
Market Trends

Although summer doesn’t officially start until the end of June, there is one thing that definitely puts us in the mood for summer, as if we were not anxious for it already, and that's musical festivals.

The season has just been opened by one of the largest and most famous musical festivals in the US and around the world, Coachella, annually held in Indio, California, under the sun of the Colorado Desert. While Coachella is mostly known as a musical open-air temple, showcasing popular and established artists such as Radiohead, Lady Gaga, and Kendrick Lamar as well as emerging ones, there is another factor that plays an equally important role among its attendees, and that is fashion.

Fashion is arguably just as relevant as music at Coachella, where musicians, artists, models, music fans, fashion bloggers and digital influencers meticulously plan their outfits days ahead of the festival. For days our eyes are glued to the Instagram feeds of the Ferragni sisters and the Jenner sisters to catch a glimpse of their soon-to-be-copied outfits.

Festival attire traditionally calls for boho and rock-’n’-roll looks: think floral headbands, ankle boots, floral dresses, studded jean jackets, suede, leather, denim shorts, fringed bags and sandals, to mention just a few of the essentials.

Bata offers an array of options when it comes to festival fashion necessities. I have selected only a few of my favourite ones, but the list doesn’t end there. Now that the season has started, be festival ready, and go Bata shopping!

Valentina, from Washington D.C.

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