News of the event from the official press release was reported in a range of publications, including Outlook India, a major weekly magazine in the country. Below are the highlights of the article as it appeared on the magazine’s website. The original version, as published, can be read here.
Bata, the European footwear major that has recently launched several collections for both men and women upping the style quotient, is the official footwear partner for fbbColorsFemina Miss India 2017 and will also be awarding the title ‘Miss Rampwalk’ in this year’s pageant finale.
The fbbColorsFemina Miss India 2017 contestants shared their personal styling tips and tricks, in a cozy gathering with the people present, where they gracefully helped capture the occasion with fun photos and videos with the customers.
Very recently 10 State winners of fbbColorsFemina Miss India 2017 from Jharkhand, Bihar, Meghalaya, Tripura, Andhra Pradesh, Kerala, Himachal Pradesh, Haryana, Tamil Nadu and Rajasthan also visited the Bata store at Hill Road, Bandra in Mumbai.
Bata has held a unique place in the hearts of Indians for more than 85 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear. It sells over 50 million pairs of footwear every year and serves to over 120,000 customers almost every day.”
Rajeev Gopalakrishnan, President, South Asia, Bata Emerging Markets, commented in the official press release: "Miss India’s legacy, year after year, reflects the changing trends and style of the modern Indian woman. We at Bata are always in-step with changing times, and our partnership with the fbbColorsFemina Miss India 2017 is a synergistic association."
He added: "These girls are at the forefront of the style industry, and no one understands the imperative to be comfortable better than them, which is where Bata steps in. We are also very happy with the response from our young customers, especially on social media. On behalf of the Bata family, we wish the representatives of all 30 states the best in their upcoming event and future endeavors in representing their communities."