Bata Bolivia Focuses on New Direction during Annual Sales Convention

Bata Bolivia recently held its annual COVEN sales convention for 2017, at the Regina convention center in Cochabamba. Held over two days, the event provided attendees with a presentation of Bata Bolivia's latest Autumn/Winter collection, along with recreational and training activities and insight into the company's new global strategy.

This year’s sales convention brought together store consignees from across the country, along with the entire commecial team, to present annual results, provide training on structural changes in the company’s business, products and business objectives, as well as changes in the market in general.

As one of the first activities of the convention, a visit to the factory was organized to give all store consignees the opportunity to learn about the footwear manufacturing processes, allowing them to have a better understanding of some of the key issues involved.

Country manager Luis Ernesto Rojas then gave a detailed talk on the company’s new strategy, and all those present also had the opportunity to learn about Bata’s new target customer "Angela.” In addition, two of the best motivational trainers in the country were invited to give a workshop called "The Chameleon Effect," which aims to provide tools to help staff adapt to the current changes that are occuring in the market.

The event was not all work however, and there was plenty of opportunity for those in attendance to unwind with a variety of entertainment activities. These included several contests, an evening of entertainment featuring some of the country’s typical dances, sports games between delegations and a gala party on the final day to close the convention.

Rojas commented: “The results of the sales convention are very effective, not only for the integration of the company, but also to raise awareness, at all levels, of the challenges we face each year and the actions and support we need to achieve them.”

Ramiro Orellana, retail sales manager, added: “This type of activity allows us to align the goals of the company with all the people who work with us, generating a teamwork environment.”

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