Bata Best Sellers: A With-It Wedge Wins in Italy

A trendy wedge sandal seen on the feet of celebrity Melissa Satta for Bata Italy’s Spring/Summer campaign has been flying off shelves.

The new style, known as Brigitte, is exceeding women’s expectations with an extraordinary mix of fashion, comfort and affordability.

The sandal has a high 12-centimeter multitone tan wedge heel and a rubber outsole. The fabric upper has a black, white and tan tribal-inspired pattern. Finally, a fun multistranded ankle strap sports a dangling pom-pom, and women have various options for how to lace them up.

This versatile summer shoe can be worn with a long dress, a maxi shirt, shorts or pants during the day or at night. The heel is as tall as many a vertigo-inducing stiletto, but the wedge offers stability and comfort.

With all of those features, the target customer is a woman who wants to look trendy while indulging in comfort.

And who doesn’t? This shoe is for sale in all Bata Italy stores, where several hundred are being snapped up every week.

Women’s collection manager Pamela La Torre commented, “Great sales results for this very comfortable wedge with a fresh and summery young look. It could be worn for special occasions but also all day long.”

Brigitte is proof that “icon” articles deserve their name.