Month: March 2017

March 31, 2017
Bata in the news |
Zambia Daily Mail published a profile of Bata’s new star technology, Insolia Heels, on March 25. It was a hearty endorsement.
March 31, 2017
BCP |
The Bata Children’s Program (BCP) India regularly organizes enrichment activities for its adopted schools, and an important part of this is motivating students. In order to recognize and encourage students’ efforts, the BCP team recently held an award ceremony at it...
March 30, 2017
Bata in the news |
The most-read daily newspaper in Italy recently published a wide-ranging interview with Bata Group CEO Alexis Nasard. He touched on the company’s strategy and how Bata is bringing the swagger.
March 30, 2017
Interviews |
Laurent Henderickx is Group insurance manager for Bata, a position he took up over a year ago, after several years of experience with the company in other roles. Bata World News recently spoke to him to hear about his work and the projects he is currently working on.
March 30, 2017
Product |
Bata Zambia is the first country in southern Africa to officially launch Insolia.
March 29, 2017
Interviews |
Angeline Lim works for Bata Malaysia as a merchandising planner, and she recently attended the Merchandising Strategy training course at the Bata Training Academy in Kuala Lumpur. Bata World News spoke to her after the course to hear her thoughts on the training.
March 28, 2017
Product |
On Feb. 11, Bata Singapore held its first focus group of the year. It yielded worthwhile data for appealing to target customers.
March 28, 2017
Market Trends |
Bata India is this year’s official footwear partner of Femina Miss India, which has long been a prominent vehicle to celebrate Indian beauty and glamor. The four-month pageant provides ample opportunities for the brand, including visits to key Bata stores by the state...
March 28, 2017
BCP |
Volunteers from the Bata Children's Program (BCP) Vietnam, recently returned to the village of Na Do, in the province of Yen Bai, for a new project in connection with the work they began in 2015, to encourage more children to attend school.