Month: February 2017

February 28, 2017
Market Trends |
On February 19, Bata Uganda concluded a special Valentine's Day campaign that had been run in correspondence with the yearly festival of love. The campaign, dubbed “Bata Love Story,” started on February 6, and was engineered to encourage Facebook users to share ways...
February 27, 2017
Interviews |
Nadeem Bajwa coordinates Bata Labs, and he recently gave Bata World News a look at his team in Batapur, Pakistan. With the precision of surgeons, they are "operating" on a shoe.
February 27, 2017
Bata in the news |
The latest capsule collection from Bata Tennis is generating buzz in the sneaker world. Extorted, an online urban lifestyle magazine, posits that Bata has successfully brought back graphic sneakers.
February 25, 2017
Corporate |
The Bata Shoe Museum in Toronto, Canada, recently received a "Certificate of Excellence," from travel website TripAdvisor, for its consistently strong reviews posted by visitors to the museum on the site. The award underlines the ability of the museum to attract tourist...
February 24, 2017
Corporate |
Bata Sri Lanka was recently awarded the contract to supply 100,000 pairs of school shoes to the Sri Lankan government, as part of its project to provide shoes to children from some of the country's poorest families. The sales and delivery teams then worked hard to make ...
February 24, 2017
Market Trends |
In the first year since launching the Bata Club in January 2016, Bata Zambia succeeded in signing up over 100,000 members. This large-scale registration was accomplished through a competition held in Bata stores across the country, among other marketing initiatives such...
February 24, 2017
BCP |
The Bata Children’s Program (BCP) Pakistan has always placed importance on benefiting underprivileged children through education and mentorship. Volunteers recently took the opportunity to put this into practice during a visit to a school in Rehman Pura, Lahore.
February 22, 2017
Corporate |
After explaining to Bata World News how to avoid falling victim to phishing attacks online, Jon Pertwee, head of infrastructure at Bata Brands, returns to provide instructions on how to deal with another online security issue: ransomware.
February 22, 2017
Interviews |
Luis Vergara has been with Bata for almost 28 years, and during that time has held a number of different roles in a variety of business areas. He was recently appointed acting country manager of Bata Mexico, and Bata World News caught up with him to hear about his work ...