Colors and Flavors of South Asia for China SRM

As part of the opening of China's recent April 2016 Shoeline Review Meeting (SRM), a cultural evening was held at the China Footwear Services facilities in Guangzhou. The theme of the event was South Asian culture, and the entire South Asia team was dressed in traditional attire, representing cultures from different parts of their countries.

The evening was full of colors, music, dance performances, ethnic attire and regional cuisine. In attendance were guests from all Bata companies who had come for the April 2016 SRM at CFS. Also present at the dinner were Group Chairman Chris Kirk and Group CEO Alexis Nasard.

The event began with videos from India, Pakistan and Bangladesh, depicting their regions, people, history, traditions, culture and development. This was followed by a parade by each country’s team members, who were dressed in their local attire, showcasing their diverse cultures and traditions.

The audience thoroughly enjoyed witnessing the various cultures of the South Asia region, and they also enjoyed some delicious South Asian cuisine, with a blend of typical sweet and savory flavors from the region.

To conclude the evening, the countries raised the energy levels by presenting their local dance forms coupled with their local music. The Pakistan team danced to a patriotic song, Bangladesh performed a traditional folk dance, and the team from India danced to the latest Bollywood music.

The show ended on a high note, as the audience also joined the South Asia team in dancing to the local music.

Rajeev Gopalakrishnan, Group managing director of South Asia, commenting on the event, stated: “It was an evening full of fun and frolic, and a true window into the lives and colorful cultures of South Asia, a region full of similarities yet much diversity.”

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