Bata Kenya Opens Safari Boot Stitching ABU

On July 14, Bata Kenya officially entered into a partnership with Stitch World Design, a leading Kenyan fashion designer, to operate an associate business unit (ABU) specifically for Bata Safari boots, at an event attended by senior managers and employees from both companies.

Bata Kenya will be providing Stitch World with the cut components for sewing, who will then send the stitched uppers ready for assembly. Stitch World Design, based in the capital, Nairobi, has the capacity to sew 1,800 fully stitched Safari uppers per day, which will enable the company to meet demand for the iconic Safari boot, while maintaining quality standards.

Speaking at the event, Alberto Errico, company manager of Bata Kenya, commented: “Stitch World will use their experience and skill in sewing, and we will now be left to concentrate on our own core competencies, the finishing process. This kind of specialization will ensure that the end product is perfect for the customer”

H.P. Sujith, managing director of Stitch World Designs, thanked Bata for entrusting his company with the job, stating: “We will deliver in the key areas of time, quality and quantity.”

The partnership with Stitch World means that Bata Kenya now has a total of nine ABU arrangements, in its bid to cut down on production costs such as labour, as well as build opportunities for entrepreneurs in the local community.

Related Posts
Store |
The largest Bata store in Africa, known as MBK, has matched its stature by amassing the highest number of points in the first quarter of the Bata Retail Race in the region. Located in the central business district of Nairobi, Kenya, the store ranked first in Africa for ...
Corporate |
From March 3 to 8 in Limuru, Bata Kenya hosted the first-ever Six Sigma course, offered through the Bata Training Academy. More of these courses are coming soon to other Bata companies around the world, including Indonesia and Bangladesh in April.
Corporate |
On the first stop of a three-country tour of business operations in Africa, Group CEO Jack Clemons was given a warm welcome by the team in Kenya. He stayed in the country for two days in January, accompanied by COO Jorge Carbajal; Fernando Garcia, vice president of manu...
Interviews |
To commemorate Bata's 120th anniversary, the Bata World News Team interviewed former Bata senior manager John Moore; an exclusive inside look to discover and preserve the legacy of the Bata Shoe Organization.