Month: January 2015

January 30, 2015
Corporate |
Bata Europe proudly launched the first issue of its new newsletter, Blink, in January. The first of its kind, it is a compelling new information channel and a community-building tool that aims to engage, motivate and fill in communication gaps.
January 30, 2015
BCP |
The company manager of Bata Bangladesh recently accompanied volunteers from the Bata Children’s Program (BCP) to spend a day with the children of the Maer Achol Shelter in Mirpur, Dhaka. In recognition of International Girls’ Day, BCP also donated two sewing machine...
January 30, 2015
Corporate |
The day after it concluded its hosting duties for the quarterly Shoeline Review Meeting, China Footwear Services recognized 10 senior managers and executives with a commemorative coin from the Czech Republic featuring Thomas J. Bata.
January 29, 2015
Market Trends |
As the new year fast progresses, the Power team is thrilled to introduce the Power marketing material for 2015, season 1. The 2015 collection continues to inspire consumers to embrace an active and vibrant lifestyle, and the relevant marketing material creatively reflec...
January 29, 2015
Interviews |
The Bata World News team interviewed Marcello Pace, who has been at the helm of Bata Europe for six months and has set his sights on important changes.
January 29, 2015
Corporate |
In an exciting new development, more employees than ever can read Bata World News. Starting now, everyone can learn about what is happening around the Bata world, no Internet connection necessary.
January 29, 2015
Store |
What is now the largest Bata store in Africa celebrated its grand official opening in the Kenyan capital on Jan. 22 with some special guests of honor from the Bata Group. CEO Jack Clemons; COO Jorge Carbajal; Fernando Garcia, vice president of manufacturing; and Hernan ...
January 28, 2015
Product |
The Diana, sold under the traditional Verlón brand, is recognizable to all customers in Colombia. Besides being ubiquitous on the feet of schoolgirls and on the shelves of all Bata stores nationwide, a series of TV commercials that debuted last year have paired it with...
January 28, 2015
Corporate |
Bata Singapore’s new Learning and Development Center took off with “passion.” The center was designed to train retail staff on Bata’s core business of footwear and educate them in maintaining a professional image, communication skills, product knowledge, selling...